Posts claiming “‘Operation Push Cowboy Carter’ has been going on for months” garnered hundreds of thousands of views.
On April 9, 2024, Facebook account America’s Last Line of Defense published a post claiming American rapper and producer Jay-Z paid more than $20 million to country music stations to play his wife, Beyoncé’s, new album, “Cowboy Carter.” The post  received more than 53,000 reactions and 21,000 shares, as of this writing.
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The creator commented on the post:

According to ALLOD Musical Analyst Joe Barron, “Operation Push Cowboy Carter” has been going on for months, with Jay Z reaching out to stations across the country with offers of cash and other glam gifts.

“Hank Snaffleton from KADH in Upstate Washington got a Rolex,” said Barron, “which wasn’t even the most expensive gift thrown around.”

We estimate that Jay Z spent at least $20 million to make the album a success, whether it is or not.

Other social media users picked up the claim, amassing more than 300,000 views combined.