THE NBA is closing in on a deal to transfer its broadcasting rights to a new network.
Comcast’s NBCUniversal is reportedly going all in to sway the NBA for its media rights.
NBCUniversal is battling hard to steal NBA broadcasting from Warner Bros.Credit: Getty
NBC offered the NBA a $2.5 billion per year deal to broadcast gamesCredit: Getty
NBC is reportedly prepared to dish out a $2.5 billion per year contract to broadcast a slate of NBA games, according to the Wall Street Journal.
The network last held NBA media rights from 1990 to 2002 and also broadcasted games from 1954 to 1962.
Warner Bros. Discovery is fighting hard to retain their broadcasting rights, but the deal they currently hold is half of the $2.5 billion offered by NBC.
The NBA and Warner Bros. have been partnered for years, but they were unable to reach a deal before the exclusive negotiation window closed.
With a window of opportunity open, NBC entered a bid that includes regular season and playoff games.
These games would be broadcast on NBC and their streaming platform Peacock.
NBC also holds the advantage of planning to broadcast two prime-time games a week. Warner Bros. is incapable of airing two per week as they don’t own a broadcast network.
Warner Bros has the right to match any offer that NBC or other companies present, so they are making final efforts to retain their NBA rights.
TNT, the channel that airs NBA for Warner Bros, has a strong sports lineup with March Madness, Nascar, and NHL, but losing the NBA could be killer.
The NBA is one of the main attractions for distributors carrying Warner Bros. channels and they could see a large drop in revenue without it.
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Losing basketball would also be a major blow to the upcoming joint streaming service from Warner Bros, Disney, and Fox.
While the battle wages between NBC and Warner Bros. for the last piece of the pie, the rest of the NBA’s media rights have been shaping up.
Disney, which broadcasts the NBA on ESPN and ABC, has already renewed its deal to retain rights.
The company is expected to pay an average fee of $2.6 billion per year on the new deal, up from the previous $1.5 billion per year on their last deal.
Despite having to pay a higher price for their deals, the NBA’s broadcast partners are getting a smaller package of games during the upcoming cycle starting in 2025.
The league planned to add a streaming partner for a set package of games, and Amazon jumped on the opportunity.
Prime Video has already completed the framework of a deal, but financial figures are not yet finalized.
Negotiations won’t be finalized until each of the NBA’s partners hash out who gets rights to the biggest games of the years.
Amazon will likely get some of the Conference Finals while ABC will likely retain the NBA Finals.
NBC last broadcast NBA games in 2002Credit: Getty
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