Travis Kelce is keeping busy during the off-season with a new music festival, a new TV show, and now a new partnership with ZenWTR, the popular vapor-distilled alkaline water brand.

The three-time Super Bowl champ joins ZenWTR for a new campaign entitled “Find Yours,” with Kelce touting the importance finding “the best version of oneself” to achieve “peak performance.” In the accompanying ad spot, the football star talks about the importance of hydration, calling it “the biggest thing that you can do to get yourself ready, every single day.”

ZenWTR says it was a no-brainer to team up with Kelce on the new campaign, calling the Kansas City Chiefs tight end an “inspiration for millions,” who “emphasizes the importance of self-discovery and perseverance in achieving one’s goals.”

In behind-the-scenes videos from the ad spot, Kelce reveals his greatest lesson over the last year has been to find “balance” when it comes to work and relationships. “The balance is really just friends and family,” he shares, “and making sure I find time for that aspect of my life.”

The same thought applies to his football career, as Kelce prepares for the upcoming 2024-25 NFL season. “I feel like that’s the biggest thing in terms of growth,” he says, shouting out his coaches and teammates: “just having people around you that can check you, but also give you confirmation and reassurance that you’re doing things the right way.”