The NFL has announced the NFL Source initiative to help minority and women-owned businesses.

The NFL made an announcement at the Spring League Meeting on Tuesday about a new procurement initiative that intends to standardize how the league partners with underrepresented businesses.

This initiative, NFL Source, will attempt to increase its number of partnerships with businesses that are at least 51% owner and operated by a person in a number of demographics. These demographics include women, minorities, veterans, members of the LGBTQ+ community, and persons with disabilities.

“NFL Source provides the league with an opportunity to reinvest funds back into the communities that our clubs and offices reside in and gain exposure to an increased number of businesses,” said Jonathan Beane, senior vice president and chief diversity & inclusion officer at the NFL. “Doing business with the NFL can provide unparalleled exposure for businesses and boost local economic mobility.”

The NFL is reportedly attempting to widely deploy this initiative with suppliers in a number of fields that interface with the league office.

“We are ramping up our efforts to drive supplier diversity at the league office: IT, marketing, content, it goes on and on, every business unit is going to be looking for specific opportunities and whenever a contract comes up, it’s a natural [contracting] process which has slated diverse vendors,” Beane said.

According to CNN, NFL Source will be mandatory for teams that host major events, such as the Super Bowl and the NFL Draft, and their organizing committees. However, it will be optional for other contracts at the team level.

“We are not going to force every club [team] to participate in this,” Beane said. “Just because a club does not opt-in doesn’t mean they’re still not working on diversifying their vendors, but with this, what we’re hoping is to get as many clubs as possible engaged into this program.”