“Just like at my shows, but with a force of people, we’ve got different line-ups in seven small towns,” Kid Rock said. “A few of those towns are Ocala, Florida; Mobile, Alabama; and Rome, Georgia, as well as towns in Kentucky and South Carolina. Rock and roll hasn’t been too kind to them. We’re trying to provide something for these smaller towns where we have a lot more freedom to do things we might not be able to do in the bigger cities, and especially to work with the local people there—whether it’s police, firefighters, city councils, whatever.”

He mentioned wanting to “get on the same page” and had invited some of these community leaders to his Nashville home to discuss creating a great experience for people. “We want the cities to win,” he said.