In a surprising and delightful turn of events, renowned director Spike Lee and Emmy-nominated actor Giancarlo Esposito have teamed up for their first national advertising campaign together. The iconic duo, known for their past collaborations on projects like ‘Mo Betta Blues’ and “Do The Right Thing,” have come together once again, this time for a humorous and heartwarming campaign promoting the all-electric 2024 Fiat 500e.

Directed by Lee himself, the campaign’s centerpiece is a 60-second online spot that captures the essence of their friendship and playful banter. Esposito, known for his roles in “Breaking Bad” and “The Mandalorian,” playfully educates Lee about the joys of Italian culture, including the sleek design and environmental benefits of the Fiat 500e. Their banter, peppered with references to their past collaborations, adds a layer of authenticity and humor to the advertisement.

Fans of “Do The Right Thing” will appreciate the subtle nod to the film in the commercial.

“And you know I had to rep Italia,” Giancarlo says to Spike, who replies, “If I had known that I wouldn’t have cast you as Buggin Out.” Giancarlo simply replies, “Mookie.”

The humorous interaction between Lee and Esposito echoes their on-screen chemistry from the iconic movie, where Esposito played the character Buggin’ Out. This nod serves as a delightful Easter egg for viewers familiar with Lee’s and Esposito’s shared cinematic history.

“This campaign is not just about showcasing a car; it’s about celebrating friendship, culture, and the joy of discovery,” said Olivier Francois, global chief marketing officer of Stellantis, the parent company of Fiat. “By bringing together Spike Lee and Giancarlo Esposito, we aim to connect with audiences on a deeper level while highlighting the innovative features of the Fiat 500e.”

The Fiat 500e, produced at the historic Mirafiori factory in Turin, Italy, marks Stellantis’ first foray into the North American battery-electric vehicle market. With an estimated range of 149 miles and a focus on style and sustainability, the Fiat 500e represents a bold step towards a greener automotive future.

As audiences eagerly anticipate the campaign’s full rollout through spring and summer, the collaboration between Spike Lee and Giancarlo Esposito serves as a reminder of the enduring power of friendship, humor, and shared cultural experiences, all encapsulated within the sleek and eco-friendly package of the Fiat 500e.