Kim Kardashian was scarfing down a vanilla cupcake with a cherry on top in new images shared to Instagram on Friday.

The 43-year-old reality TV star was wearing an off-the shoulder cream top and maxi skirt, with her platinum blonde locks down over her bare shoulders.

The post was promoting her new lip glosses through her makeup and skincare brand, SKKN.

‘Hbd @skkn our new Lip Glosses and Highlighters are now available exclusively at SKKNBYKIM.com,’ wrote the ex of Kanye West in her caption.

Mom Kris Jenner hit the like button as did pal Jonathan ‘Foodgod’ Cheban.

This comes after the star said she is only 114lbs these days and would never gain weight for an acting role because it is just too hard to get off.

Kim Kardashian was scarfing down a vanilla cupcake with a cherry on top in new images shared to Instagram on Friday. The 43-year-old reality TV star was wearing an off-the shoulder cream top

The post was promoting her new lip glosses through her makeup and skincare brand, SKKN. ‘Hbd @skkn our new Lip Glosses and Highlighters are now available exclusively at SKKNBYKIM.com,’ wrote the ex of Kanye West

Kim released the gloss earlier this week as she was seen sitting in a field with purple flowers.

The star noted that the lip gloss is buildable, and adds shine, and is set to be released on June 21. Her highlighter is also set to be released on the 21st.

Kim launched her new SKKN by Kim skincare brand on Tuesday, June 21, 2022.

She relaunched her makeup under the SKKN umbrella on January 26, 2024.

The mom of four shut down her makeup brand KKW Beauty in August 2021 and her perfume brand KKW Fragrance closed on May 1, 2022 – with the intention of relaunching under a new umbrella brand.

At the time, Kim clarified that the reason for the rebranding of her beauty and fragrance lines was not due to her split from Kanye West, but rather with the customer in mind.

The businesswoman said the reason behind it all was because she felt bad about the customer having to pay shipping costs at three different websites – KKW Fragrance, KKW Beauty and a skin care focused brand – which later turned out to be SKKN.

Kim filed a trademark for a skincare line SKKN in March 2021 and launched it the following year in June.

This comes after the star said she is only 114lbs these days and would never gain weight for an acting role because it is just too hard to get off

She launched her hugely successful brand Skims – for loungewear, shapewear and now swimwear – in 2019 and since then, it has doubled in value to a whopping $3.2 billion.

It has increased her net worth by $600 million, bringing her net worth to $1.8 billion, according to Forbes.

The outlet reported in April 2021 that the reality star was estimated to be worth $1 billion, up from $780 million in October 2020.

Kardashian introduced lip glosses through her makeup and skincare brand, SKKN, this week

Kim was putting on her lip gloss as she lounged around in the field, before walking away

Kim’s worth increased from $780 million October 2020 to $1 billion after she cashed in on KKW Beauty by selling 20 percent of the business to Coty for $200 million; the deal was finalized January 2021.

This comes after news that Kardashian’s Skims is opening permanent stores across the US.

The first is in Georgetown, D.C. and opened on June 13, followed by Aventura, Florida, Austin and Houston, Texas, and Atlanta, Georgia.

Robert Norton, Skims’ chief commercial officer, told WWD of the decision to take the viral online brand to physical stores: ‘We’ve been a very successful digital-native brand, but we knew that in order to unlock the next phase of growth, it was imperative that we engage, connect and really build a deeper relationship with the consumer and potential consumers on a physical level.’

On why they chose the above urban locations, he explained: ‘We wanted a mix of street locations that were proven street locations with high tourism, great local consumer base, and a very broad demographic of consumers coming in. With that said, Georgetown’s Main Street is one of those streets.’

This comes after news that Kardashian’s Skims is opening permanent stores across the US. The first is in Georgetown, D.C. and opened on June 13, followed by Aventura, Florida, Austin and Houston, Texas, and Atlanta, Georgia

Norton added: These markets have really good starter positions for us.’

They trialed a store in Austin to see how it would fare.

The businessman said: ‘We’ve been operating in the background and piloting and testing for six months.’

Kim is ‘very involved’ in the flagship stores.

He said: ‘Kim is very involved in both iterations of the brand [urban stores and flagships] as we further develop who we are physically, and really drive that brand ID.’

And it’s in their sights to have 100 stores opened over the coming years.

Norton said: ‘Definitely over the next few years, we can support over 100 stores, but the customer will tell us a lot.’