Scooter Braun, who managed Justin Bieber and feuded with Taylor Swift over masters dispute, RETIRES from music management
‘I have been blessed to have had a “Forrest Gump”-like life while witnessing and taking part in the journeys of some of the most extraordinarily talented people the world has ever seen. I’m constantly pinching myself and asking “how did I get here?” And after 23 years this chapter as a music manager has come to an end.’
News of Scooter’s retirement comes after he lost clients such as Ariana Grande, Carly Rae Jepsen, and Demi Lovato.
Scooter, who shares three children with his ex-wife Yael Cohen, cited his kids as the primary reason he decided to leave the business.
‘My entire adult life I played the role of an artist manager on call 24 hours a day, 7 days a week. And for 20 years I loved it. It’s all I had known. But as my children got older, and my personal life took some hits, I came to the realization that my kids were 3 superstars I wasn’t willing to lose. The sacrifices I was once willing to make I could no longer justify. It was time to step into a new role.’
Braun then addressed his next career move – as the CEO of Hybe America last year. Variety reported last year that Braun became sole CEO of the company.
‘In this next chapter, I have been honored to join as a board member of Hybe and serve as the CEO of Hybe America. My brilliant partner these past 3 years, Chairman Bang, has a vision I truly believe in. But even beyond that he has become a true friend who understands where I must be in my life these days. And that is a father first, a CEO second, and a manager no more.’
He reflected on his incredible career working alongside some of the biggest names in music, including Justin Bieber and Ariana Grande.
‘Justin and Ariana were both young teenagers when I began with them,’ he wrote. ‘To see them both come up to be the legends they are today will forever be one of my greatest honors. As we change our working relationships now, I will continue to root for them with the same passion that I did at each of their humble beginnings.
‘I remember the pranks and the water park shows with Justin, and the first time Ari opened an arena tour and her excitement side stage. I remember as they both stepped up for others and I got to witness them each change the world and make history. There will never be a day where I don’t take great pride and honor in what we accomplished together. The same can be said for so many I have had the pleasure of once being called “manager.”‘
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